The Challenge
Bruker aims to launch a new product within its Cellular Analysis division and is seeking a creative campaign to differentiate it in the competitive marketplace.
The challenge is to develop an innovative approach that will stand out, engaging the scientific community at major events like the AACR 2025 conference. Along with the creative concept, Bruker also needs clear product messaging to communicate the unique value proposition of the Beacon Discovery platform.
The Solution
We created the “Light the Way” campaign to bring the power of the Beacon platform to life. Using groundbreaking optofluidic technology, Beacon illuminates and guides single cells with beams of light, enabling real-time manipulation and multi-dimensional analysis.
To dramatize this, we showed a scientist inside the platform, visually guided by radiant light cages that transport cells to specific channels for breakthrough discoveries. The result is a bold, immersive metaphor for how Beacon leads researchers to the answers they’ve been searching for—at the speed of light.
Bruker aims to launch a new product within its Cellular Analysis division and is seeking a creative campaign to differentiate it in the competitive marketplace.
The challenge is to develop an innovative approach that will stand out, engaging the scientific community at major events like the AACR 2025 conference. Along with the creative concept, Bruker also needs clear product messaging to communicate the unique value proposition of the Beacon Discovery platform.
The Solution
We created the “Light the Way” campaign to bring the power of the Beacon platform to life. Using groundbreaking optofluidic technology, Beacon illuminates and guides single cells with beams of light, enabling real-time manipulation and multi-dimensional analysis.
To dramatize this, we showed a scientist inside the platform, visually guided by radiant light cages that transport cells to specific channels for breakthrough discoveries. The result is a bold, immersive metaphor for how Beacon leads researchers to the answers they’ve been searching for—at the speed of light.
Sales Brochure
Pull-Up Banners
Social Post
Results
The ”Light the Way" campaign successfully established Bruker Beacon Platform as the leader for functional single cell analysis tailored for academic labs and R&D researchers.
The ”Light the Way" campaign successfully established Bruker Beacon Platform as the leader for functional single cell analysis tailored for academic labs and R&D researchers.
It created broader awareness of Optofluidic Technology solution while promoting the new Beacon Discovery, the only platform that has real-time imaging, multi-modal analysis, all-in-one integrated platform.
The campaign launched at AACR where positive reactions from researchers felt the technology can take their work to the next level. And in addition, the new Beacon Discovery is the cost efficient, accessible, comprehensive solution they have been looking for.
