Jenn-Air transformed the kitchen. And their brand.
We gave our sophisticated audience a simple way to transform their kitchens right before their eyes. Die-cut swatches.
The campaign launched with an engaging 4-page print ad in Architectural Digest. The die-cut swatch allows users to hold the die-cut over their existing oven appliance and see how beautiful the new Jenn-Air appliances look in their homes.
Other swatches arrived in a Design Guide direct mail piece, along with gorgeous photography and insights from noted designers and chefs. The campaign transformed how our consumers envisioned their dream kitchens, gave them new ways to engage with Jenn-Air, and enhanced their perception of the brand itself.
The campaign was recognized with 6 CADM Tempo Awards in First Place including Best in Marketing and Creative Execution.
The Dream Guide Brochure
Mobile App
Campaign Video
